Authors Posts by Eric Carlson

Eric Carlson

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Hi, I'm Eric. I like craft beer, tacos & spending time with my wife. Oh...and I've invested millions in advertising & love helping small businesses grow. I specialize in Facebook advertising, retargeting & growth hacking.

7 Ways to Scale Your Facebook Ad Campaigns
Scaling a Facebook campaign can be tough. If scaling a Facebook campaign was easy, everyone would just add more budget to each of their working ad sets and suddenly make more money. However, this rarely works in the long term. The problem is that most ad sets reach a “point of no return”, where spending more money just results in higher click...

How to Get Cheap Facebook Likes
Building up your Facebook likes can be a slow & painful process — and while I mostly consider Page Likes a vanity metric, a minimum amount of likes (i.e. 1,000 likes) may be necessary to establish the credibility you need to make your advertising efforts work effectively. Below in this article, I’m going to reveal the secret to obtaining cheap likes, while...

3 Common Sales Funnel Mistakes
In this article, I’m going to reveal three of the most common sales funnel mistakes. If you can avoid these 3 common mistakes, you’ll benefit from more prospects, more sales, and a greater yield -- so read on. Common Mistake #3 — Just Saying “Thank You” On Your Thank You Page Congratulations, someone made it to your thank you page! So, what do you do?...

The Secret Way to Get Press Using Facebook Ads
If you’re like me, you know growing a business can be tough, especially when no one knows who you are. This is why so many startups invest in getting press, often hiring expensive PR firms and putting in countless hours emailing multiple publications. This, however, often results in costly bills & hundreds of unanswered emails. In this article, I’m going to show...

Facebook is Phasing Out the Conversion Pixel
If you haven’t received the notification yet, Facebook is phasing out their conversion pixel sometime in the second half of 2016. Enter the Facebook Pixel With the eventual removal of the conversion pixel, Facebook’s goal is to have everyone transition to the new “Facebook Pixel”. So, What’s the Facebook Pixel & How Is It Different? Previously, before the Facebook pixel was released, most...

Facebook Releases Conjunctive Targeting
It’s official — Facebook finally released conjunctive targeting (sometimes referred to as AND targeting) to Power Editor and this is HUGE! Until now, you could only do conjunctive targeting through 3rd party platforms like AdEspresso and Qwaya; however, now it is available to ALL advertisers through Power Editor. What’s Conjunctive Targeting? Conjunctive targeting is the ability to narrow your audience to ONLY people that...

5 ways fb is taking over ecommerce
Facebook recently showcased improvements to their on-platform buying process & Facebook is ready to disrupt the way eCommerce sites advertise in BIG WAY. In this article, I’m going to show you 5 ways Facebook is taking over shopping. #1: Carousel Ads <img class="progressiveMedia-noscript js-progressiveMedia-inner" src="https://cdn-images-1.medium.com/max/800/1*Rqw3mEiY2Vwc87IxnLzNog.jpeg"> Carousel Ads are approximately a year old, and have already gained popularity among eCommerce sites. And just this past...

3 Ways to Outsmart Facebook's Bidding Algorithm
Like it or not at the heart & soul of Facebook advertising is its real-time bidding algorithm. And Facebook's bidding algorithm is extremely effective BUT it was built to prefer large advertisers. In this article, I’m going to show you 3 weird tricks that will help outsmart Facebook's bidding algorithm to convince it that you're a large advertiser (even if you're spending less than...

how to create a lookalike audience using Google adwords
A lot of people have heard about the power of lookalike audiences inside of Facebook, but did you know that you create a “lookalike audience” inside of Google Adwords? In this article, I’m going to show you how to create a lookalike audience inside of Google Adwords, or as Google likes to call it, a Similar Audience. What’s a Similar Audience...

4 Ways to Use Facebook Graph Search to Find Your Audience
In one of my previous blog posts, I showed you how to use Facebook’s Audience Insights tool to find the “right audience” for your ads. Now, I’m going to show you 4 ways that you can use Facebook’s graph search to learn more about your audience & to possibly find new targets for your ads. I’m going to help you answer...