Authors Posts by Eric Carlson

Eric Carlson

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Hi, I'm Eric. I like craft beer, tacos & spending time with my wife. Oh...and I've invested millions in advertising & love helping small businesses grow. I specialize in Facebook advertising, retargeting & growth hacking.

1 Simple Trick to Rescue a Retargeting Campaign
Before I start out, let me say that this article isn’t for people who are just starting on Facebook and don’t know what an ad set is. Instead this article is for people who have a basic understanding of Facebook advertising, and are looking to quickly improve their performance. So, what is this simple trick? This simple and effective trick is...

3 Secret Sources Of Retargeting Data
Recently, I was approached by an industry association to help build out their retargeting campaign for an event. Because most of their association members were actual companies, there were very few personal emails on their mailing list. Due to this, Facebook recognized very few emails when we uploaded them as a custom audience; therefore, making our initial retargeting list very small. For...

3 Reasons Why I Love Facebook Advertising
A lot of people ask me why I love Facebook advertising so much. And for me…it boils down to 3 reasons: Reason #3: Unmatched Targeting There is no platform in the world that has more data on more people than Facebook. And the crazy thing is most of the data is user-submitted, making it more accurate than several third-party sources (except in the...

How to Use Facebook Audience Insights to Find the Right Audience
Facebook Audience Insights Cheat Sheet Are you reaching the right target audience for your business? If not, you could be leaving money on the table. In this cheat sheet, I’m going to show you how to find new targets for your business by using Facebook’s Audience Insights (located inside of your Facebook ad account). This is the same method I’ve used to...

The “Double-Open” Open-Rate Cheat Sheet Are you constantly looking for edge to increase your open rates? Maybe you’ve tried different headlines? Maybe you’ve tried sending out emails at different times of the day? Well, while all of these are good things to try and test, the “cheat” I’m going to teach you is so insanely simple and effective, you are...

How to Create a Facebook Landing Page in Less Than 15 Minutes
Facebook Landing Page Cheat Sheet If you’ve NEVER published a landing page to your Facebook fan page, now is the time to try. For A LOT of business, landing pages on Facebook can often outperform the landing pages on their own website for 3 BIG REASONS: Reason #1: People trust Facebook more than they trust your website. Like it or not, Facebook...

The Social Media Automation Cheat Sheet Twitter. Facebook. LinkedIn. Pinterest. Tumblr. Who has time to manage ALL of these social media accounts, especially WHEN are trying to grow your business? In this cheat sheet, I’m going to show you how to automate your social media and establish your AUTHORITY without having to write a new post or having to log into...

1 Trick to Fix a Retargeting Campaign
Eliminate Retargeting Waste Cheat Sheet Is retargeting not working for you? If so, I just might have the solution. As you already know, many people are able to make retargeting work right out of the box, and they are able generate amazing returns. In fact, it’s common for people see to returns of in excess of 400% on retargeting campaigns. I even...