7 Ways to Scale Your Facebook Ad Campaigns
Scaling a Facebook campaign can be tough. If scaling a Facebook campaign was easy, everyone would just add more budget to each of their working ad sets and suddenly make more money. However, this rarely works in the long term. The problem is that most ad sets reach a “point of no return”, where spending more money just results in higher click...

How to Get Cheap Facebook Likes
Building up your Facebook likes can be a slow & painful process — and while I mostly consider Page Likes a vanity metric, a minimum amount of likes (i.e. 1,000 likes) may be necessary to establish the credibility you need to make your advertising efforts work effectively. Below in this article, I’m going to reveal the secret to obtaining cheap likes, while...

The Secret Way to Get Press Using Facebook Ads
If you’re like me, you know growing a business can be tough, especially when no one knows who you are. This is why so many startups invest in getting press, often hiring expensive PR firms and putting in countless hours emailing multiple publications. This, however, often results in costly bills & hundreds of unanswered emails. In this article, I’m going to show...

Facebook is Phasing Out the Conversion Pixel
If you haven’t received the notification yet, Facebook is phasing out their conversion pixel sometime in the second half of 2016. Enter the Facebook Pixel With the eventual removal of the conversion pixel, Facebook’s goal is to have everyone transition to the new “Facebook Pixel”. So, What’s the Facebook Pixel & How Is It Different? Previously, before the Facebook pixel was released, most...

Facebook Releases Conjunctive Targeting
It’s official — Facebook finally released conjunctive targeting (sometimes referred to as AND targeting) to Power Editor and this is HUGE! Until now, you could only do conjunctive targeting through 3rd party platforms like AdEspresso and Qwaya; however, now it is available to ALL advertisers through Power Editor. What’s Conjunctive Targeting? Conjunctive targeting is the ability to narrow your audience to ONLY people that...

5 ways fb is taking over ecommerce
Facebook recently showcased improvements to their on-platform buying process & Facebook is ready to disrupt the way eCommerce sites advertise in BIG WAY. In this article, I’m going to show you 5 ways Facebook is taking over shopping. #1: Carousel Ads <img class="progressiveMedia-noscript js-progressiveMedia-inner" src="https://cdn-images-1.medium.com/max/800/1*Rqw3mEiY2Vwc87IxnLzNog.jpeg"> Carousel Ads are approximately a year old, and have already gained popularity among eCommerce sites. And just this past...

3 Ways to Outsmart Facebook's Bidding Algorithm
Like it or not at the heart & soul of Facebook advertising is its real-time bidding algorithm. And Facebook's bidding algorithm is extremely effective BUT it was built to prefer large advertisers. In this article, I’m going to show you 3 weird tricks that will help outsmart Facebook's bidding algorithm to convince it that you're a large advertiser (even if you're spending less than...

4 Ways to Use Facebook Graph Search to Find Your Audience
In one of my previous blog posts, I showed you how to use Facebook’s Audience Insights tool to find the “right audience” for your ads. Now, I’m going to show you 4 ways that you can use Facebook’s graph search to learn more about your audience & to possibly find new targets for your ads. I’m going to help you answer...

1 Simple Trick to Rescue a Retargeting Campaign
Before I start out, let me say that this article isn’t for people who are just starting on Facebook and don’t know what an ad set is. Instead this article is for people who have a basic understanding of Facebook advertising, and are looking to quickly improve their performance. So, what is this simple trick? This simple and effective trick is...

3 Secret Sources Of Retargeting Data
Recently, I was approached by an industry association to help build out their retargeting campaign for an event. Because most of their association members were actual companies, there were very few personal emails on their mailing list. Due to this, Facebook recognized very few emails when we uploaded them as a custom audience; therefore, making our initial retargeting list very small. For...