7 Ways to Scale Your Facebook Ad Campaigns
Scaling a Facebook campaign can be tough. If scaling a Facebook campaign was easy, everyone would just add more budget to each of their working ad sets and suddenly make more money. However, this rarely works in the long term. The problem is that most ad sets reach a “point of no return”, where spending more money just results in higher click...

4 Ways to Use Facebook Graph Search to Find Your Audience
In one of my previous blog posts, I showed you how to use Facebook’s Audience Insights tool to find the “right audience” for your ads. Now, I’m going to show you 4 ways that you can use Facebook’s graph search to learn more about your audience & to possibly find new targets for your ads. I’m going to help you answer...

3 Secret Sources Of Retargeting Data
Recently, I was approached by an industry association to help build out their retargeting campaign for an event. Because most of their association members were actual companies, there were very few personal emails on their mailing list. Due to this, Facebook recognized very few emails when we uploaded them as a custom audience; therefore, making our initial retargeting list very small. For...

3 Ways to Outsmart Facebook's Bidding Algorithm
Like it or not at the heart & soul of Facebook advertising is its real-time bidding algorithm. And Facebook's bidding algorithm is extremely effective BUT it was built to prefer large advertisers. In this article, I’m going to show you 3 weird tricks that will help outsmart Facebook's bidding algorithm to convince it that you're a large advertiser (even if you're spending less than...

Facebook is Phasing Out the Conversion Pixel
If you haven’t received the notification yet, Facebook is phasing out their conversion pixel sometime in the second half of 2016. Enter the Facebook Pixel With the eventual removal of the conversion pixel, Facebook’s goal is to have everyone transition to the new “Facebook Pixel”. So, What’s the Facebook Pixel & How Is It Different? Previously, before the Facebook pixel was released, most...

How to Create a Facebook Landing Page in Less Than 15 Minutes
Facebook Landing Page Cheat Sheet If you’ve NEVER published a landing page to your Facebook fan page, now is the time to try. For A LOT of business, landing pages on Facebook can often outperform the landing pages on their own website for 3 BIG REASONS: Reason #1: People trust Facebook more than they trust your website. Like it or not, Facebook...

How to Use Facebook Audience Insights to Find the Right Audience
Facebook Audience Insights Cheat Sheet Are you reaching the right target audience for your business? If not, you could be leaving money on the table. In this cheat sheet, I’m going to show you how to find new targets for your business by using Facebook’s Audience Insights (located inside of your Facebook ad account). This is the same method I’ve used to...

1 Simple Trick to Rescue a Retargeting Campaign
Before I start out, let me say that this article isn’t for people who are just starting on Facebook and don’t know what an ad set is. Instead this article is for people who have a basic understanding of Facebook advertising, and are looking to quickly improve their performance. So, what is this simple trick? This simple and effective trick is...

How to Get Cheap Facebook Likes
Building up your Facebook likes can be a slow & painful process — and while I mostly consider Page Likes a vanity metric, a minimum amount of likes (i.e. 1,000 likes) may be necessary to establish the credibility you need to make your advertising efforts work effectively. Below in this article, I’m going to reveal the secret to obtaining cheap likes, while...

3 Reasons Why I Love Facebook Advertising
A lot of people ask me why I love Facebook advertising so much. And for me…it boils down to 3 reasons: Reason #3: Unmatched Targeting There is no platform in the world that has more data on more people than Facebook. And the crazy thing is most of the data is user-submitted, making it more accurate than several third-party sources (except in the...