In one of my previous blog posts, I showed you how to use Facebook’s Audience Insights tool to find the “right audience” for your ads.
Now, I’m going to show you 4 ways that you can use Facebook’s graph search to learn more about your audience & to possibly find new targets for your ads.
I’m going to help you answer four questions:
- What interests your audience?
- What groups are your audience in?
- What other pages does your audience like?
- What pages do influencers in your industry like?
What interests your audience?
To find out what interests your audience has, simply type the following Facebook search query: Interests liked by people who like PAGE NAME
In the example below, I used InfusionSoft because I know a lot of my consulting clients use InfusionSoft.
Note: most of the above interests are quite large, but with audience layering might be quite effective targets for my Facebook ads.
What groups are your audience in?
To find out what groups your audience might be hanging out in, you can use the following Facebook search query: Groups joined by people who like PAGE NAME
In the example below, I used InfusionSoft below.
Note: groups typically don’t make great targets for Facebook ad, partially because they typically aren’t available for targeting — but they are still a great way to know where your audience is hanging out & by joining these groups, you might discover a bit more about your audience’s pain points.
What other pages does your audience like?
Of all of the graph searches that I’m going to show you in this article, this is by far my favorite. With this graph search, you’re going to discover pages (i.e. interests) that your audience likes and will find new places to target your ads.
To perform this search, simply type the following into the Facebook search query: Pages liked by people who like PAGE NAME
In the example below, I used InfusionSoft.
Note: based on the data above, I might try targeting Facebook interests such as Tony Robbins, LeadPages, or Richard Branson with my Facebook ads.
What pages do influencers in your industry like?
For this search, you’ll need to pick an influencer in your industry. For my industry, the digital marketing industry, Ryan Deiss is an influencer.
To search the pages liked by your industry influencers, type the following into the Facebook search query: Pages liked by Influencer’s Name
In the example below, I used Ryan Deiss.
Note: based on the information above, I might add Frank Kern, Digital Marketer Engage, Nick Unsworth & Jason Drohn as potential targets for my Facebook ads.
Now, It’s Your Turn
Now, since you know how to use Facebook graph search to find potential new targets for your Facebook ads. It’s your turn to give it a try.
If you can think of any other helpful Facebook graph searches, please mention them in the comments below.