Facebook recently showcased improvements to their on-platform buying process & Facebook is ready to disrupt the way eCommerce sites advertise in BIG WAY.
In this article, I’m going to show you 5 ways Facebook is taking over shopping.
#1: Carousel Ads
Carousel Ads are approximately a year old, and have already gained popularity among eCommerce sites.
According to Facebook’s preliminary testing, advertisers have seen carousel link ads drive 30–50% lower cost-per-conversion.
Canvas is an immersive & disruptive ad format that is currently in testing with a few major brands such as Gatorade and Target.
It effectively takes your eCommerce store and makes it 100% native to Facebook, giving people the ability to visit, shop and buy from your eCommerce store, all while never leaving Facebook.
#3: Buy Buttons
Facebook is currently in beta testing with “Buy” buttons with a small group of US-based Shopify merchants.
By adding the “Buy” to an ad, an eCommerce store can give someone the ability to buy their product right on Facebook.
While its still in beta-testing, it is believed that this could increase impulse buys, something all eCommerce stores should love!
#4: Shopping Pages
For people with Shopify stores, they might already be familiar with this; but Facebook is now allowing page owners to set up their stores right on their Facebook page.
According to Facebook, their aim is to help business owners capitalize on over the one billion people visiting pages each month and to make shopping on Facebook even easier!
#5: Shopping Feed
Facebook is working on an entirely NEW News Feed, called the Shopping Feed.
For Facebook users, this is a way to search for products and items that match their interests by selecting their “Shopping Feed” from their favorites.
And for retailers, this promises to be a great place to reach people looking to buy!
Don’t Get Left Behind
If you’re an eCommerce store, don’t get left behind. Start capitalizing on all of Facebook’s changes now to help drive more sales.
For more information, feel free to contact me directly.