A lot of people ask me why I love Facebook advertising so much.
And for me…it boils down to 3 reasons:
Reason #3: Unmatched Targeting
There is no platform in the world that has more data on more people than Facebook.
And the crazy thing is most of the data is user-submitted, making it more accurate than several third-party sources (except in the cases where people lie about their age ;)).
With Facebook, you can target people with pin-point accuracy.
Say, I’m a local dog walker. On Facebook, I can target men, dog owners, 35–55, divorced, within 5 miles of me on a Thursday and Friday evening on their iPhone.
What you can target is just insane, and there is no other platform in the world that can touch Facebook’s targeting.
Reason #2: Affordability
Sure, for people that don’t know what they are doing, you can quickly spend (and lose) a lot of money on Facebook.
That said, for people that know what they are doing, Facebook is one of the most affordable advertising channels out there.
Google Adwords just continues to go up in price and all of the great keywords are extremely competitive, costing upwards of $20 or $30 a click.
Online Display Advertising, while much improved with programmatic advertising, still produces extremely low click-through rates and uninterested prospects.
Traditional Advertising, such as billboards & the Yellow Pages, are losing their effectiveness, yet still cost an arm & a leg. While other traditional channels, like radio & TV, have a high barrier to entry cost & can be quite expensive.
Facebook, on the other hand, has a community of interested buyers that you can reach at an affordable price.
It’s not uncommon to see people get a cost per lead of $1.00 to $3.00 on Facebook. That said, some industries might be more, but it sure beats paying $20 a click on Google or $20,000 on a TV ad buy.
Reason #1: Scalability
Facebook is one of the most scalable advertising platforms I’ve ever worked with (and I’ve worked with A LOT of platforms & spent millions of dollars) for following the reasons:
- Facebook has over 1.49 billion monthly active users.
- The average person checks their Facebook feed 17x / day.
- Facebook offers several options for you to leverage your existing data to find new audiences & to make your campaigns more efficient.
For the reasons above, along with several others, this makes Facebook the #1 source of traffic for several businesses.
So, if you’re looking for a scalable, affordable way to reach new customers with pin-point accuracy, Facebook is your platform.
Now, since you know why I love Facebook advertising, why don’t you tell me why you love Facebook in the comments below.