How to Automate Your Social Media to Establish Authority

The Social Media Automation Cheat Sheet

Twitter. Facebook. LinkedIn. Pinterest. Tumblr. Who has time to manage ALL of these social media accounts, especially WHEN are trying to grow your business?

In this cheat sheet, I’m going to show you how to automate your social media and establish your AUTHORITY without having to write a new post or having to log into 5 different social media accounts each day.

 

Step-by-step Directions:

Step 1: Create a Feedly Collection

In this step, I’m going to show you how to create a Feedly collection.

To do this, you must first log into your Feedly Pro Account ($49 / year) and click the “Add Content” link in the upper left hand corner.

add-content

Then, using the search box, enter in a keyword related to your industry or the name of a popular blog in your industry. Below you can see an example where I typed in “digital marketing”.

search-bar

Now, you’ll be presented with several blogs related to that keyword. See the results for “digital marketing” below.

digital-marketing-results

To add a blog to your Feedly collection, simply click the [+] icon for that particular blog. In this case, I clicked the [+] icon for HubSpot Marketing Blog. Once clicked the following will show on your screen:

add-to-collection

Above you’ll see that I already have a collection labeled Marketing that I’ll be placing the HubSpot Marketing Blog. For you, you’ll probably need to create a new collection. You can do this simply by typing in a collection name in the text box that says “create new category”. Then, select the category and press the “Add” button.

Now, do this for 2 to 6 different blogs. The goal is to have approximately 2 to 6 posts each day syndicated out through your social media account.

When performing your search for blogs, it is important that you pay attention to the number of articles a blog posts each week. In the case of HubSpot Marketing Blog, they post 23 articles / week, or a little over 3 articles per day.

This means if I was to add just HubSpot Marketing Blog to my collection, I would send out a little over 3 social media posts a day (per social media account).

Step 2: Create New Recipes Inside of IFTTT

In this step, I’m going to show you how to create an IFTTT recipe that takes new articles posted to your Feedly collection and syndicates them out to your social media accounts.

To get started, log into your IFTTT account and from your main dashboard, click the “Create Recipe” button:

 

create-recipe-button

Then, click the “this” link:

if-this

Next, select “Feedly” as your trigger channel:

feedly-trigger

Now, select “New article from category” as your trigger:

trigger-fields

Then, select the Collection you created in step one as your category and press, “Create Trigger”:

choose-trigger

Now, select your Action Channel. For this example, I used Twitter:

action-channels

Then, select “Post a tweet”:

post-a-tweet
Next, format your tweet (or post) using variables like {{ArticleTitle}} and {{ArticleURL}}, and click “Create Action”:

complete-action-fields

Next, select the “that” link:

select-that

Now, on the final step, review your rule (it should look a lot the one below) and click “Create Recipe”:

create-recipe

Now, your twitter account is set up to post every time a new article is posted to your Feedly collection.

Next, repeat this recipe with your other social accounts (i.e. Facebook, Tumblr, Pinterest).

Conclusion

Now, your social accounts are fully automated to post new content, to build your online presence, and to establish your authority.

If you have any questions, please add a comment; or if you need help automating your social media, feel free to send me an email at eric@ericknows.com.

Time Requirements:

This time-saving “cheat” can be implemented in less than hour, while creating almost instant, long-term value for you and your brand.

Resources Required:

Social Media Accounts (i.e. Twitter, Tumblr, Facebook, LinkedIn)
IFTTT Account
Feedly Pro Subscription ($49 / year)
List of Authority Blogs in Your Industry (i.e. for example, in the digital marketing industry, this would include Social Media Examiner, HubSpot & SEOMoz).