In this article, I’m going to reveal three of the most common sales funnel mistakes.
If you can avoid these 3 common mistakes, you’ll benefit from more prospects, more sales, and a greater yield — so read on.
Common Mistake #3 — Just Saying “Thank You” On Your Thank You Page
Congratulations, someone made it to your thank you page! So, what do you do? You say “Thank You”. But, why?
Your thank you page is one of your most precious, prime pieces of real estate, a place where all prospects who have already taken action land; but you just say thank you?
Just saying thank you on your thank you page is a lot like receiving an inbound call from prospect and immediately saying “thank you for the call” and hanging up.
The truth is that thank you pages are shown to people that just took action and are prospects primed to do more.
Their initial action could be something like downloading a guide, entering a contest, signing up for a video series, or even signing up for a newsletter.
And now they’re ready to do more…
So, instead of just saying thank you, how about you trying one of the following on your thank you page?
- Push them to an upsell
- Push them to join your closed Facebook group
- Push them to buy access to a low cost video guide
- Push them to book an appointment with you
- Or at the very least, push them to follow you on Facebook
If you are doing none of things above, then you’re missing out on a huge opportunity to sell more and to close more prospects.
Common Mistake #2 — Asking For The Sale Too Early
Imagine for a second that you were at a networking event, and someone walked up to you said, “Hi, I’m Dave. I’m a financial advisor and I’m really good at my job, but I need a $2,000 deposit to manage your money. Would you like to make your deposit now?”
Your reply might sound like one of the following: “no”, “heck no!”, “who the #@!$ are you?!”
Hopefully, this scenario has never happened to you in person; but online, it happens everyday.
Often eCommerce sites try to send people they don’t know directly to their product pages.
Often consultants try to send people they don’t know to a $500 live event registration.
And in all of the cases above, those people will fail or at least fail to scale.
They fail because they forget about the simple courtesy that typically happens in person where you usually introduce yourself first, prove some upfront value and then ask for a sale.
This is why if you are targeting an audience who doesn’t already know you, you should consider doing one of the following to “warm up” your audience:
- Offer free information in exchange for an email. This could be a downloadable guide, a video series, or even a checklist.
- Drive someone to a blog post that you’ve written. You can then optimize the blog to try to drive sign-ups (with sign-up boxes, pop-ups, etc.) and use the data of the people who visited your blog post (using Facebook retargeting pixel) to target them with new ads.
- Drive someone to a pre-sale engagement page. This is a page where you might describe the benefits of your product but disguised it as an article. An example is if you were selling knives to survivalist, you might have an article that says “1 Knife Every Survivalist Should Know About.” and then at the bottom of the article you have an Add to Cart button for the knife you just described.
- Drive someone to a contest or giveaway. If you sell survival gear, consider giving away a fully loaded survival backpack. If you sell soap, consider giving away a soap set. While this might drive in incentivized leads, they are leads that you know are interested your kind of products or services; and once you have their email, you can contact multiple times throughout the week, the month, or even the next few years.
- Drive someone to a free product (and maybe charge for the shipping to help cover your product cost). This helps introduce someone to your products or product line without having them break the bank. Plus, you’ll drive a lot of paying customers this way, even if it is small dollar transactions. Remember, a customer with a credit card on file is much more valuable to you than one without one on file.
Also remember, in all of the scenarios above, you can try to convert the customer even more by utilizing your thank you page for an upsell, an appointment, or much more.
Common Mistake #1 — Not Utilizing One-Click Upsells
One of the most common mistakes I see in someone’s sales funnel is that they fail to utilize one-click upsells.
So, what are one-click upsells?
One-click upsells are offers made after a customer makes a purchase that require them to only click one button to get an item and to charge their credit card.
The beauty of one-click upsells are that a person doesn’t have to re-enter their credit information to buy; and someone who just bought from you is much more likely to buy again immediately, especially if the offer makes sense.
What kinds of offers make sense?
Offers that make sense include selling more of the same but at a discounted price, selling something complementary, selling something that helps speed up results, or selling something that helps create a holistic solution.
These one-click upsells are important to increasing your overall yield on each transaction and are a great way to present a customer with products and offers that they may not be aware of but will help solve their problem or speed up their results.
Now, It’s Your Turn
Now, since you know the 3 most common mistakes, I hope you can avoid them. That said, if you need any help implementing your sales funnel or need digital marketing help in general, feel free to reach out to me at firstname.lastname@example.org.